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Our relationship with Convention Strategy Group has saved us time and money in research and negotiation of our meeting contracts.   We recognize and appreciate their expertise in meeting management and negotiation, which results in favorable contracts for us. They are a true partner.

Vince S.,
Meeting & Market Planning Manager

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04/21/2005 CS Signs Distribution Sales Agreement
Germantown, MD -- April 21, 2005 -- Convention Strategy is pleased to announce that it will be adding Avante International Technology’s patented radio frequency identification (RFID) attendee management technology to its suite of convention and meeting management services.

“We are extremely excited about this newly created relationship,” said Robert Davis, President of Convention Strategy.  “We are constantly looking for new ways to improve and streamline the trade show attendee audit process.  By integrating RFID within our meeting management process, we are able to offer our customers advanced ways to capture and record attendee data.  The technology overcomes the shortcomings of barcode and magnetic stripe applications for lead management and overall attendance tracking,” Davis added.

It’s expected that within three years the RFID label will be a prominently implemented technology within the meetings industry.  The specific technology being marketed by Convention Strategy utilizes a 13.56MHz frequency, which produces a higher success read-rate than a 915MHz frequency around water and metal.  An encoded computer chip is adhered with flexible adhesive to the back of attendee badges, and strategically placed readers throughout a meeting space read the badge’s information.  But, having hardware available is the simple part; the difficult part is deciding upon and acquiring the appropriate “middleware” to translate the attendee data and compile meaningful reports.

By coupling the Avante RFID technology with Convention Strategy’s suite of meeting management services, corporate and association clients will now have the ability to experience the benefits of using RFID for exhibit lead retrieval, session control access, continuing education unit (CEU) tracking, cyber-cafe access, crowd flow tracking, traffic pattern reporting, post-show attendee demographic analysis, and customized exhibitor fulfillment.

About Convention Strategy
Founded in 2003, Convention Strategy has more than 10 years of experience in marketing, sales and production, and is dedicated to the creation of targeted and industry leading technologies for meetings and events. These technology-advanced solutions provide new post-show reporting capabilities, which allow for increased booth sales and drive higher attendance at events.  For additional information, visit

About Avante International Technology
Avante started the development of a radio frequency identification (RFID) tradeshow lead retrieval system and attendee management system in 1999 to overcome the shortcomings of technologies and methods being used at the time.  The unique functionality of the system permits non-intrusive access and management of seminars and special events make it ideal for large tradeshows and meetings.  Avante has its roots in Smart Card access control systems.


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