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Vince S.,
Meeting & Market Planning Manager

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12/10/2009 National Cattlemen's Beef Association will work with Convention Strategy to showcase RFID exhibit hall tracking and lead retrieval services

Germantown, MD – December 10, 2009 -- Convention Strategy, a leading provider of Registration, Housing, Lead Retrieval and Attendance Measurement solutions to the conference and exposition industries, is pleased to announce a new client partnership with the the National Cattlemen's Beef Association (NCBA).  Convention Strategy will provide RFID Exhibit Hall Tracking and Lead Retrieval services at the 2010 Cattle Industry Annual Convention & NCBA Trade Show in San Antonio.

The Annual Convention will feature joint and individual meetings by five industry organizations: National Cattlemen's Beef Association, Cattlemen's Beef Promotion & Research Board, American National CattleWomen, Cattle-Fax and the National Cattlemen's Foundation.

Convention Strategy will implement a combination of long and near field range RFID solutions.  By using RFID to track the exhibit hall, NCBA will have the ability to have a "birds eye" view of the actual foot traffic on the exhibit hall floor.

"NCBA was interested in keeping tabs on the attendees coming on and off the exhibit hall floor,” said Robert Davis, Director.  “By using RFID, we can report the real-time attendance levels on the floor and provide NCBA with the ability to pick random attendees on the floor to receive special giveaways."

National Cattlemen's Beef Association
In January of 1996, the Beef Industry Council of the Meat Board and the National Cattlemen's Association were merged into one unified organization representing all segments of the beef industry. In addition, joint operating agreements were signed between NCBA and its primary industry partners -- the Beef Promotion and Research Board, the American National CattleWomen and the U.S. Meat Export Federation.

About Convention Strategy, Inc
Convention Strategy is guided by a management team with over 20 years experience in event management. The company is an innovative provider of measurement metric tools for meetings, conferences and events. Convention Strategy specializes in delivering integrated registration, housing, lead retrieval, attendance management and other event technology solutions to a wide range of clients.

For additional information, visit or call (301) 656-7521.


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